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ProcalStone

Call us today 844-procal4 / (844)776-2254

Our DFW Location is on track to do over $1.5 Million in revenue! Request more information below!

The Original Sprayed Limestone System

Americans spend $300 billion dollars on remodelling and upgrading their homes, offices, office buildings and vacation homes including interiors and exteriors annually.


ProCal Stone has created a unique niche in the market place with a time and cost saving technology which cuts installation time in half with the use of a unique limestone application which is handcrafted on-site by Masters Artisans.

Our success

Our growth plans are to build 200 ProCal Stone showroom warehouse centres in the next 5-6 years.

We create beautiful real limestone with the texture and color of any shape or rock appearance desired. It can be installed on existing walls without disturbing the existing original structure.


This product was developed by a French craftsman and artist and then expanded throughout France, Spain and Italy since 1999. Our product's versatility creates astonishing results compared to that of quarried stone. ProCal Stone offers an incomparable range of application and design to architects and interior designers which previously has been very limited.


With the explosive growth and now with an established U.S. base in Dallas Texas.

The French experience has expanded successfully and profitability. The initial US Showroom Center is on track to do $1,400,000 in the first year. Americans spent approximately $5 million dollars per zip code in home remodelling last year, and this activity has increased 20% over the previous years. The commercial construction market is approximately $100 billion annually in the US.


We have established a company culture on excellence in customer service, attention to detail and successful financial growth, to prepare our Franchisees to succeed.

2012-2015

2005

Early days

The ProCal Stone Design international story

In 1999 Pierre Laurent Chamielec first discovers the potential for a limestone based, sprayed, pigmented and carved wall coating system

2008

2001

2016

After extensive research and development, Pierre perfects an applicable formula and a ready mix bag

2002-2012

Philippe learns of Pierre’s innovation and bring it to the United States to spray limestone on the very first home in Arlington, Tx.

Pierre’s company produces, packages and markets the product throughout all of Europe

Pierre’s operation in Europe continues to thrive and succeed as he begins to expand globally

A new opportunity arises in the global market place with the formation of ProCal Stone Design, sparked by the merger between many companies who consolidated under one unified entity.

ProCal Stone Design quickly becomes the largest and most experienced sprayed limestone company in the world with continued daily growth through franchising endeavours

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A comprehensive group of highly charged videos

Interaction with all local remodelling contractors and new construction

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Company maintains a call center and proprietary CRM system which manages all call inquiries domestically

Cable television spot buys run of the station advertising to reach the largest base of interested customers

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Material, programs, methodology supplied by the corporation

Subsequently Hubs and Spokes to respective franchises based on proximity to their base

Procal Stone has

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Uses informative high powered ads which demonstrate the product preparation, application versability, beauty shots and finished projects, interior, exterior, residential and commercial projects

Franchisee website supported by web designer customer referrals

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New innovative Marketing Materials produced by corporate

Franchises will place local spots with corporate supplied material to source new trial and repeat business

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Additional platforms supported by consulting experts for all social media and network marketing at trade shows

New programs being developed and cascaded to the franchise community for local use

Now is the time for franchise expansion

Growth

External conditions are prime & interest rates are low

We offer tried proven products with an elite development program which includes trained Master Artisans for your organization 

Remodelling, new constructions is at all time high since the 90’s

ProCal Stone is a development concept with substantial years of experience. Growing the brand with media efficiency and SEO to maximize response on all internet site searches

Have a state of the art internet placement advisor

Opportunities are widely available

Chance to diversify your portfolio and leverage your existing overhead

Exclusive master franchise agreements are available for larger areas

The principals have more than 40 years of experience and have the expertise to be successful in the market and will gladly share with our franchise partners

Initial training plus ongoing through out the franchise partnership

Franchise Support

We will help you define a successful territory

We offer a wide range of services to make you successful.

Proprietary CRM system and central call center

Operations including comprehensive training and continuous support

Incisive marketing techniques

Real energy and passion to succeed

Selection of Development Area

Partnerships are also encouraged as long as there is an active operating partner. The financial requirements will vary from 168,000 to $195,000 total investment depending on the are developed, with a $90,000 liquidity. Approximately 40-50% may be financeable. We are seeking partners capable of operating 1-5 locations. 

ProCal Stone is seeking experienced businessmen and women who are currently in construction or related fields is a plus for consideration. In addition, we are actively working with entrepreneurs, investors and experienced business people who want to expand their business whether in real estate commercial development venues or have a thriving business in a completely different field and are looking to expand their portfolio.

Qualification & Costs

A passion to succeed

Associated Fees

(Franchise Fee $30,000 - $100,000)


5% Royalty, 2% Marketing Fund, contributing to 8% or more local advertising highly recommended as part of minimum starting % which can be reduced at maturity to 5%. Master franchise agreements and International agreements are negotiated on a case by case basis.


Note: It is important that you review the entire Franchise Disclosure Document

Many factors go into the selection of an area for development and areas are individually evaluated. In broad terms, an area will need population of 300,000 as a minimum and multiples of that number to support multiple locations. Showroom and warehouse space will most likely be 3000 - 4000 square feet or more as needed. Evaluations of each area requested will be made based on demographics, remodelling activity both residential and commercial, and new construction as well. Consideration will be based on demographic profile, disposable income.

Our DFW Location is on track to do over $1.5 Million in revenue! Request more information below!